Yufei Wang

Yufei Wang

Assistant professor, Business School

Researcher, Business School

Research

Research Interests
  • Food waste research, business ethics, digital marketing, entrepreneurship research, cultural psychology.

Subjects Taught

  • Digital Marketing Tools(English)(2026)
  • Entrepreneurship Fundamentals (Business Environment, Foundational Business Skills for Startups, Global Landscape of Entrepreneurship)(English)(2026)
  • Antreprenerystės tyrimai(English)(2025)
  • Business Communication(Lithuanian)(2025)
  • Entrepreneurship Research(English)(2025)
  • Innovations and Business Model Development (Business Modeling Marketing for Start-ups, CBL (Challenge-based Learning) project)(English)(2025)
  • Sales Strategies(English)(2025)

Biography


No data available

2023 – 2026
Vilnius University

PhD

Social Sciences

Management

2015 – 2017
Vilnius University

Master's Degree

Social Sciences

Economics

2011 – 2014
California State University

Bachelor's Degree

Social Sciences

Political Science

No data available

  • [Articles] Wang, Yufei; Morkūnas, Mangirdas; Wei, Jinzhao. Cultural insights and policy challenges: A thematic analysis of food-saving campaigns in East Asia // Food and humanity. Amsterdam : Elsevier. eISSN 2949-8244. 2026, vol. 6, art. no. 100978, p. [1-17]. DOI: 10.1016/j.foohum.2025.100978.

  • [Articles] Morkūnas, Mangirdas; Wang, Yufei; Wei, Jinzhao. Do CSR initiatives foster sustainable consumption? A cross-cultural meta-analytic structural equation modelling approach // International marketing review. West Yorkshire : Emerald Publishing Ltd. ISSN 0265-1335. eISSN 1758-6763. 2026, Early Access, p. [1-26]. DOI: 10.1108/IMR-03-2025-0111.

  • [Articles] Wei, Jinzhao; Wang, Yufei; Morkūnas, Mangirdas. Therapeutic writing and ethical resilience in fluid workplaces: a neutralization theory perspective // Social responsibility journal. Leeds : Emerald Publishing Limited. ISSN 1747-1117. eISSN 1758-857X. 2026, first published online, p. [1-23]. DOI: 10.1108/SRJ-05-2025-0414.

  • [Articles] Morkūnas, Mangirdas; Wang, Yufei; Borsellino, Valeria. What really drives food waste in the restaurant industry? Evidence from Lithuania // Journal of quality assurance in hospitality & tourism. Abingdon : Routledge, Taylor & Francis Group. ISSN 1528-008X. eISSN 1528-0098. 2025, first published online, p. [1-38]. DOI: 10.1080/1528008X.2025.2462651.

  • [Articles] Wang, Yufei; Morkūnas, Mangirdas; Hasan, Ameer; Bresciani, Stefano; Galati, Antonino. What/who is to blame for the food waste: a cross-country investigation of the role of cultural background on food waste behavior // Journal of strategy and management. West Yorkshire : Emerald Publishing Ltd. ISSN 1755-425X. eISSN 1755-4268. 2025, vol. 18, iss. 4, p. 759-777. DOI: 10.1108/JSMA-03-2025-0081.

    https://www.emerald.com/jsma/article/doi/10.1108/JSMA-03-2025-0081/1275684/What-who-is-to-blame-for-the-food-waste-a-cross?searchresult=1
  • [Articles] Morkūnas, Mangirdas; Wang, Yufei; Vilčekova, Lucia. Culinary resilience in a globalized world: how social norms negotiate tradition and adaptation // Business, management and economics engineering. Vilnius : Vilniaus Gedimino technikos universitetas. ISSN 2669-2481. eISSN 2669-249X. 2025, vol. 23, iss. 2, p. 381-397. DOI: 10.3846/bmee.2025.23632.

  • [Articles] Wang, Yufei; Morkūnas, Mangirdas; Wei, Jinzhao. Mapping the landscape of climate-smart agriculture and food loss: a bibliometric and bibliographic analysis // Sustainability. Basel : MDPI. ISSN 2071-1050. eISSN 2071-1050. 2024, vol. 16, iss. 17, art. no. 7742, p. [1-23]. DOI: 10.3390/su16177742.

    https://www.mdpi.com/2071-1050/16/17/7742
  • [Articles] Morkūnas, Mangirdas; Wang, Yufei; Wei, Jinzhao. Role of AI and IoT in Advancing Renewable Energy Use in Agriculture // Energies. Basel : MDPI. ISSN 1996-1073. 2024, vol. 17, iss. 23, art. no. 5984, p. [1-20]. DOI: 10.3390/en17235984.

    https://www.mdpi.com/1996-1073/17/23/5984
  • [Articles] Morkūnas, Mangirdas; Wang, Yufei; Wei, Jinzhao; Galati, Antonino. Systematic literature review on the nexus of food waste, food loss and cultural background // International marketing review. Leeds : Emerald publishing. ISSN 0265-1335. eISSN 1758-6763. 2024, vol. 41, no. 3/4, p. 683-716. DOI: 10.1108/IMR-12-2023-0366.

  • [Articles] Wang, Yufei; Morkūnas, Mangirdas; Wei, Jinzaho. Strategic synergies: unveiling the interplay of game theory and cultural dynamics in a globalized world // Games. Basel : MDPI. eISSN 2073-4336. 2024, vol. 15, iss. 4, art. no. 24, p. [1-25]. DOI: 10.3390/g15040024.